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Zoom Info was only being utilized by the BDR team, but as we made a shift to self-sourcing account executives, we decided to add licenses for our entire sales organization.I use Zoom Info on a daily basis to prospect and avoid calling into and working through gatekeepers.If you need to find a contact info of fewer than 100 people a month, then you might find cheaper alternatives. I use Zoom Info individually at my company and it is not deployed organization wide.

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Zoom Info is ideal for companies that are looking for large amounts of contact information for contacts and accounts across the globe.

There are competitors that have better databases for specific industries or regions, but as far as a global solution, Zoom Info has been the best thing that we have found.

Unfortunately, this is not a strength of the platform though and I rely on Linked In. I don't know how much the service costs to tell you the full value though.

It is definitely a nice to have, but not a need to have as ultimately, I can just pick up the phone and call the company directly to get in touch with my prospect.

It is being used in sales to find potential leads and their contact information to ensure we have their direct line.

Furthermore, from a prospecting perspective, we use it to find who works for a specific company and their roles.

Personally, I also used this platform to stay up to date on news and industry trends as well.

If you need to find out accurate contact information about a prospect this is the place to look.

I would say that anyone who is making targeted cold calls should be using this tool.

If you have a name there is a good chance that not only can you find accurate email data, more often than not you can find a direct line as well.

It helps sales development reps to build lists of prospects and reach out to them directly via phone or email. It is good if you are selling to established business where decision makers have spent multiple years with a company.

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