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New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends. However, thanks to the nation's high Internet penetration rate, the first mass social networking site was the South Korean service, Cyworld, launched as a blog-based site in 1999 and social networking features added in 2001.Friendster was followed by My Space and Linked In a year later, and eventually Bebo.Such models provide a means for connecting otherwise fragmented industries and small organizations without the resources to reach a broader audience with interested users.

One can categorize social-network services into three types: There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests (see the FOAF standard).

A study reveals that India recorded world's largest growth in terms of social media users in 2013.

For the social science theoretical concept of relationships between people, see Social network.

For a list of services, see List of social networking websites.

Huge number of ties technologically possible, but average number is limited, e.g., Facebook: 395 (Tong et al.

2008), Linked In: 149 (Utz 2016), XING: 121 (Buettner 2016c), Twitter: 150-250 (Gonçalves et al.

Friendster became very popular in the Pacific Islands.

Orkut became the first popular social networking service in Brazil (although most of its very first users were from the United States) and quickly grew in popularity in India (Madhavan, 2007).

Furthermore, the idea that these services are defined by their ability to bring people together provides too broad a definition.

Such a broad definition would suggest that the telegraph and telephone were social networking services – not the Internet technologies scholars are intending to describe.

In some cases when the news story is more political, users may be more likely to voice their opinion on a linked Facebook story with a comment or like, while Twitter users will just follow the sites feed and/ or retweet the article.

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