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Our Measure product is free, and it helps websites owners to understand the characteristics and demographics of the people who visit their sites.

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(In the apps, this code is called an SDK.) When a user views a site, or uses an app, with one of our Tags, our servers are notified, and we are able to collect information from the browser or mobile device.

Log Data includes (1) information sent to us by browsers that encounter our Tags, including, for example, browser type, browser time, time of access, screen resolution, IP address, referring site URL, current site URL, and search strings; and (2) information received from the Quantcast SDK embedded in mobile apps, which may include the above as well as device identifier, location information, application data and usage information, and unique application and installation identifiers.

Some jurisdictions consider IP addresses to be PII.

When Quantcast stores an IP address, we store it in truncated or encrypted form.

We require our Quantcast Partners to provide some PII as part of signing up to use our Measure and Advertise products, such as full name, contact email, physical address, and telephone number.

We use this PII mainly to provide the Services, to administer accounts, and to address questions and issues you might have.

Personally Identifiable Information (PII) is information about you that can be used to contact you or identify you as an individual.

PII may include: your name, user name, phone number, email address, and physical address.

When you visit, whether as a Visitor or a Registered User, our servers record and collect Log Data automatically sent by your browser.

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