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This feature would be brilliant for exchanging contact information with a number of people at a conference or trade show for example.

We Chat’s taxi-hailing service, Didi Dache, lets you order a taxi and pay for the service all without leaving We Chat.

Currently there is a discount if you pay through the payment app too.

This is mainly aimed at children, but gives a good insight into the diverse demographic that We Chat appeals to.

We Chat for marketing So in what ways is We Chat interesting to a marketer?

A report from January 2014 suggested that We Chat had 100 million registered overseas users.

The app is available in 15 languages helping to drive expansion outside of China.

It’s similar to Alipay’s Yu’e Bao and is another feature that broadens We Chat’s appeal beyond the normal social features. These gifts are traditionally given to youngsters at Chinese New Year.

This way of giving cash gifts was done in record numbers during the previous Chinese New Year in February 2014.

Tencent has one other IM app, QQ, and also two social networks, Qzone and Tencent Weibo.

All of these social platforms combined have over 2 billion active users.

It means We Chat can move away from being simply a social IM tool and can be used for job hunting.

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