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He hadn't even heard of Video Egg until a week ago. "I usually accomplish everything in the first hour," he says, before pausing for a moment to think this over.

But then, you tend to attract advertisers' attention when you are serving up 1.6 billion webpages each month. "Actually, in the first 10 or 15 minutes." To demonstrate, Frind turns to his computer and begins fiddling with a free software program that he uses to manage his advertising inventory.

Yahoo (NASDAQ: YHOO), he says, is "a complete joke," Google (NASDAQ: GOOG) is "a cult," and Match is "dying." Says Mark Brooks, a marketing consultant who has advised Frind since 2006, "I've never known anybody so competitive.

He always says exactly what he thinks." With friends and family, Frind expresses affection through playful pranks.

Five years later, he is running one of the largest websites on the planet and paying himself more than $5 million a year.

Frind, 30, doesn't seem like the sort of fellow who would run a market-leading anything.

"We're trying to convince Max that we're interesting," she says sweetly.

That's not easy for Frind, who seems most comfortable with the world at arm's length. "And he doesn't like conflict." Frind prefers to remain a silent observer of others, who then constructs arguments and counterarguments about their motivations.The family's closest neighbors were a mile and a half away, and, apart from a younger brother, Frind had few friends."His problem was English," says his father, Eduard Frind.While he is doing this, he carps about Canada's high income taxes, a serious problem considering that Plenty of Fish is on track to book revenue of million for 2008, with profit margins in excess of 50 percent. "Most of the time, I just sit on my ass and watch it." There's so little to do that he and his girlfriend, Annie Kanciar, spent the better part of last summer sunning themselves on the French Riviera.Then, six minutes 38 seconds after beginning his workday, Frind closes his Web browser and announces, "All done." All done? Frind would log on at night, spend a minute or two making sure there were no serious error messages, and then go back to sipping expensive wine.Though his mouth was on fire, Frind calmly planted a kiss on Kanciar's lips and feigned ignorance as she went scrambling for water.

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