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But there’s one essential difference: on Bumble, only women can send a message first.
“I don’t think it’s been socially acceptable for women to drop out of college and start a tech company.” Wolfe is adamant that “Bumble has nothing to do with Tinder,” but the comparisons are inevitable—they have similar matching mechanisms (the swipe) similar designs (Tinder designers Chris Gulczynski and Sarah Mick also designed Bumble) and similar marketing on college campuses.
Still, Wolfe insists she’s not trying to beat Tinder at its own game.
With around half a million users sending 200,000 messages per day, it’s growing about 15% every week, Wolfe claims. While Bumble has not yet monetized and won’t disclose the details of its funding, Wolfe’s partner and major funder is Andrey Andreev, founder of Badoo, the multi-billion dollar European social network.
Their Austin-based office has only six employees—and five of them are women.
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On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.
“You swiped right in your head just now,” she says.
Wolfe was a co-founder at Tinder and widely credited with boosting that app’s popularity on college campuses.
She was fired in the midst of a breakup with Justin Mateeen, the service’s chief marketer.
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