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On a sunny May morning in NYC, Whitney Wolfe smoothes her hair (golden) takes a sip of her iced coffee (black) and points across the leafy patio at a handsome guy sitting with a friend.
“So did I.” Wouldn’t it be nice, she continues, if there were a bubble over his head listing his job and his education?
Wouldn’t it be nice if you could just get up and say ‘Hi?
In essence, the app is an attempt to answer her train of questions above.
It works just like other dating apps—users see pictures of other users, swipe right if they like what they see, and get matched if the interest is mutual.
“Guys found it to be ‘desperate,’ when it wasn’t desperate, it was part of a broken system.” Like many startup founders, Wolfe has big ambitions for the service: “It’s not a dating app, it’s a movement,” she says.
“This could change the way women and men treat each other, women and men date, and women feel about themselves.” Bumble launched about six months ago and seems to be catching on.
“I don’t think it’s been socially acceptable for women to drop out of college and start a tech company.” Wolfe is adamant that “Bumble has nothing to do with Tinder,” but the comparisons are inevitable—they have similar matching mechanisms (the swipe) similar designs (Tinder designers Chris Gulczynski and Sarah Mick also designed Bumble) and similar marketing on college campuses.
Still, Wolfe insists she’s not trying to beat Tinder at its own game.
With around half a million users sending 200,000 messages per day, it’s growing about 15% every week, Wolfe claims. While Bumble has not yet monetized and won’t disclose the details of its funding, Wolfe’s partner and major funder is Andrey Andreev, founder of Badoo, the multi-billion dollar European social network.Tags: Adult Dating, affair dating, sex dating