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Both of Facebook's messaging properties are used by around one-third of all millennials, according to Global Web Index's first-quarter 2015 Audience Report, which includes survey responses from more than 32,000 millennial Internet users in 32 countries.Millennials are defined here as young adults between the ages of 17 and 31.The number was grossly inflated last year after Facebook made the controversial decision to extract the messaging experience from its primary mobile app and instead force people to download the Facebook Messenger for i Phone or Android app to keep in real-time communication with their friends.

Though most popular in Asian markets such as Japan, Thailand and Taiwan, Line has been advertising aggressively in the U. Snapchat, the popular photo and video-sharing app where messages disappear, is tied with Line in reaching 8% of millennials around the globe. As such, the company has drawn the attention of top-tier venture capitalists and potential buyers, including Facebook, which reportedly bid $3 billion to snatch up Snapchat.

The percentage may seem markedly low considering that it has a reputation for being most popular with young people and has a reported monthly audience of 100 million people. A little more than a year later, Snapchat is said to be worth more than $10 billion on the private market following the raising of $485.63 million.

Though 90% of the age group have a Facebook account (excluding China), a little less than half are active on the site.

It's a noticeable drop in active usage, considering that 66% of millennials said they were active on Facebook in 2012.

The service is used by 10% of millennials around the globe, excluding China, according to the Global Web Index report, and has a total monthly active audience of 236 million people.

Founded in 2010, Viber was purchased by Japanese e-commerce company Rakuten for 0 million in 2014.

Consider this proof that Facebook still has a lock on young people's attention, something advertisers and investors like to hear, even if this group is not necessarily using the social network as a whole.

In total, Facebook Messenger has a monthly audience of more than 500 million people.

"The reason we wanted to do this is because we really believe this is a better experience," CEO Mark Zuckerberg told users during a public question-and-answer session in November. The app is actually now more popular than SMS, handling more than 30 billion messages a day compared to the global SMS (short message service) system, which sees more than 20 billion messages per day. Whats App is currently testing a voice calling feature and eventually will allow its users to make and receive Internet phone calls, which could, especially for the millennial crowd, obviate the need for other apps such as Microsoft's (MSFT) Skype.

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