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One factor behind the substantial growth among younger adults is their use of mobile dating apps.

About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.

Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.

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Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.

Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.

Keep your profile positive and you soon will be attracting all sorts of potential partners.

I spend lots of time in this column and over at A(n)nals of Online Dating documenting the worst of the worst internet daters. But there are also some really good ones — and some mediocre ones that could be so much better if not for rookie mistakes.

Online dating is like advertising: Know your ideal audience and target them by positioning yourself to be as appealing as possible.

Keep your product’s major flaws out of the commercial.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.

To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.

Relatedly: Select photos where you can actually see what you look like.

Remember, the whole point of your photo is for someone to evaluate whether or not they want to sex you.

Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.

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