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In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers.The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. Ayer and Son offered to plan, create, and execute complete advertising campaigns for its customers.The AAFLN was primarily an advertising agency but also gained heavily centralized control over much of the immigrant press.
In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.
In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Palmer established the roots of the modern day advertising agency in Philadelphia.
At first, agencies were brokers for advertisement space in newspapers. In order to profit from this higher rate of production, industry needed to recruit workers as consumers of factory products.
It did so through the invention of mass marketing designed to influence the population's economic behavior on a larger scale.
"[The] general principle, that men are very largely actuated by motives which they conceal from themselves, is as true of mass as of individual psychology.
It is evident that the successful propagandist must understand the true motives and not be content to accept the reasons which men give for what they do." In other words, selling products by appealing to the rational minds of customers (the main method used prior to Bernays) was much less effective than selling products based on the un-conscious desires that Bernays felt were the true motivators of human action.
An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today.
Not that the idea of today is always better than the older idea, but it is different – it hits the present taste." As the economy expanded across the world during the 19th century, advertising grew alongside.
Non-profit organizations may use free modes of persuasion, such as a public service announcement.Tags: Adult Dating, affair dating, sex dating